HFC Fuels — Company Profile

Three art directions, one set of words

Same six pages, same claims, same compliance gate in all three. Only the design changes, so a preference here is a preference about the look and nothing else. Every coverage map is drawn from HFC's live location data.

A

Corridor

Chosen

Cinematic photography with the product in the frame. Full-bleed night road, orange as a light source, and the real app on the cover, beside the steps and on a page of its own.

Adoptable as is — V2 palette and typefaces, and the app screens are rebuilt in code rather than screenshotted, so nothing needs a sanitisation pass. The catch is still the photography: those plates are AI stand-ins, not HFC's own trucks.

Download Corridor (PDF)
B

Ribbon

The road is the artwork. One orange route runs through every page and the steps are stops on it. No photography, no brand ruling, ownable.

Adoptable as is — V2 palette and typefaces, and no photography at all. Gets stronger every time the network grows.

Download Ribbon (PDF)
C

Press

A three-ink screenprint. Cream stock, orange, black, halftone. Every page is a poster. Needs a brand ruling: Bebas Neue and Archivo, not the V2 faces.

Needs a brand ruling: display is Bebas Neue and body is Archivo, neither of which is a V2 face. No photography.

Download Press (PDF)
Built by Central Studio, 2026-09-09. The coverage maps read network/depots-live.json, so a rebuild refreshes them. Nothing here has been sent to anyone.